London / Bangkok / Singapore [26 November 2025] – Apis Partners Group (UK) Limited (“Apis”), a global private equity firm focused on investments at the intersection of financial services and technology, and Asia Partners, a leading investor in high-growth companies across Asia, today announced a joint investment in the US$60 million Series C fundraise by Roojai, Thailand’s leading direct-to-consumer (D2C) digital insurer.
The investment was co-led by Apis Global Growth Fund III and the Apis Growth Markets Fund III (for which Apis acts as the portfolio manager), and Asia Partners. Existing shareholders HDI International, Primary Group, and the International Finance Corporation (IFC) also participated in the round.
Founded in 2015 by CEO Nicolas Faquet, Roojai has rapidly become the reference brand for online motor insurance in Thailand and has since expanded into health, personal accident, and travel insurance.
With this new capital, Roojai will grow its operations in Thailand, as well as accelerate the growth of its Indonesian business. The company will also use the proceeds from this round towards further strategic M&A opportunities.
In a market long dominated by intermediaries, Roojai has disrupted traditional distribution through its direct model, underwriting the customer as opposed to the vehicle, which delivers faster service, greater transparency, and consistently high customer satisfaction. Its innovative risk-based segmentation has also enabled competitive, fairer pricing, while features such as instalment premium payments have given consumers much-needed financial flexibility.
Since their respective inceptions, Apis and Asia Partners have championed the belief that strong financial returns should align with meaningful societal impact. Roojai’s person-centric underwriting model, coupled with premium discounts for safe driving, promotes road safety and deepens insurance penetration, thus contributing to social wellbeing. Additionally, its tailored electric vehicle (“EV”) policies further promote sustainable mobility and the adoption of EVs across Southeast Asia.
The investment from Apis and Asia Partners reflects confidence in Roojai’s proven operating model, strong brand equity, and highly experienced leadership team. With a scalable platform and geographic expansion underway, in addition to fresh capital, Roojai is poised to become a leader in the Southeast Asian digital insurance landscape.
Avendus Capital acted as the exclusive financial advisor to Roojai on the transaction.
Matteo Stefanel, Co-Founder and Managing Partner at Apis Partners: “At Apis, we are committed to backing innovative companies globally that democratise access to essential financial services, such as insurance. Roojai’s person-centric underwriting model and flexible payment options empower consumers with transparency, fairness and affordability. We are delighted to support the next phase of Roojai’s growth, helping create tangible insurance improvements for millions of people.”
Vorapol Supanusonti, Co-Founder and Managing Director, Asia Partners: “We are delighted to partner with Roojai, an insurer deeply committed to making insurance more accessible, affordable, and transparent for customers. Through data-driven underwriting, technology-enabled operations, and a relentless focus on innovation, Nicolas and his team have built a digital platform that not only delivers exceptional value and trust to policyholders but also supports the broader goal of advancing a responsible and inclusive insurance ecosystem in Thailand and beyond.”
Udayan Goyal, Co-Founder and Managing Partner, Apis Partners: “The Thai insurance market, valued at around US$5 billion, is the largest in Southeast Asia. Combined with the outstanding leadership of Nicolas and his team, this makes Roojai a natural fit for both Apis and Asia Partners, reflecting our shared investment philosophy. Roojai is transforming the industry by moving beyond traditional, broker-driven models, and we are confident that with the hands-on support of Apis’ sector-specialist team, the company is well positioned to become a clear market leader.”
Nicolas Faquet, Co-Founder and CEO, Roojai: “Apis and Asia Partners bring deep and hands‑on growth expertise. They will strengthen Roojai’s ability to continue its path of disciplined growth, product innovation, and facilitate our mission to bring straightforward and fair insurance to more customers throughout Southeast Asia. We also deeply appreciate the continued support of our existing shareholders, all of whom joined this funding round and reaffirmed their confidence in Roojai.”
About Roojai
Roojai is a leading digital insurance company based in Thailand. Since its inception in 2016, the company has transformed the insurance industry by offering simple, affordable, and reliable online insurance.
With Roojai’s innovative platform, customers can quickly get personalized quotes, customize their covers, file claims digitally, and manage their payments all in one place with just a few clicks.
By leveraging its technology, Roojai has built over the years a recognized brand trusted for its excellent customer service. In 2022 Roojai expanded to Indonesia, where it also acquired Lifepal, the largest insurance comparison website in the country. In 2023, Roojai acquired FWD General Insurance Thailand from Boltech and rebranded it to Roojai Insurance in 2024, full-stack digital insurance company, focusing on retail insurance products.
The Roojai group of companies includes:
- Roojai Insurance (Thailand), a full stack digital general insurance company.
- Roojai Indonesia (Indonesia), an MGA focusing on general insurance products.
- MrKumka (Thailand), an online comparison broker for car insurance.
- Lifepal (Indonesia), an online comparison broker for general insurance products.
About Apis Partners
The Apis Group (“Apis”) is an ESGI-native private equity firm that supports growth-stage financial services and technology businesses globally by providing them with catalytic growth equity capital. Collectively Apis, through its team of 40+ professionals with deep industry expertise, manages or advises on total AUM of c.US$2.1 billion.
Apis was recently ranked #2 globally for growth capital private equity performance by HEC Dow Jones; among the ranked firms, Apis topped the ranking outside of the U.S. and held the highest position among those with a focus on financial services and technology.
Headquartered in London, Apis has representation in six countries globally. Apis is highly conscious of the impact that the provision of growth capital for financial services and technology businesses in global markets can achieve, and as such, financial inclusion and financial wellness are core tenets of Apis’ impact investment approach.
About Asia Partners
Asia Partners is a growth equity firm focused on the next generation of high-growth technology and technology-enabled companies that will transform the Southeast Asia economy. Its mission is to empower founders to build a new generation of tech and tech-enabled platforms through deploying capital that directly addresses the region’s ‘Series C/D Gap’, and expertise in operating skills, drawing upon its collective experience of growing eight multi-billion dollar companies, including three in Southeast Asia.
