Digital Marketing Specialist


The Digital Marketing Specialist will work with our CMO and Regional Digital Marketing Coordinator to manage the day-to-day tasks of optimizing and creating effective online advertising campaigns, including paid search, display, social media, and video advertising. The person in this position must be detail-oriented, analytical, proactive, well organized, with strong written and verbal communication skills, and a desire to learn and excel.

The Digital Marketing Specialist will implement and deliver digital campaigns that drive traffic and conversions to Roojai website.

The Digital Marketing Specialist will be responsible for paid marketing directed to our site and will also coordinate the SEO activities. This person is a key player for how we approach social media, paid search, display, and video, delivering traffic, engagement, and conversions.

Job Duties

  • Leverage the digital media budget and resources to reach established KPIs
  • Plan and execute paid search, social media advertising, video, and native advertising
  • Manage Google AdWords (Search, Display and Video), Facebook Ads Manager, Twitter ads, TikTok ads, Bing advertising and other online advertising accounts
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and optimize spend
  • Improve ads performance based on data
  • Plan, execute, and measure A/B testing experiments and conversion tests
  • Support the marketing team
  • Collaborate with internal and external teams to create ads, landing pages and optimize user experience
  • Evaluate user experience and customer decision journey across multiple channels
  • Optimize conversion funnels
  • Optimize website tracking
  • Coordinate the SEO efforts
  • Collaborate with agencies and other vendor partners for content and performance strategies


  • 5+ years’ experience in online advertising, SEO and web analytics
  • In-depth knowledge of Google Analytics 4, Google Tag Manager, Google Ads, Facebook Ads, Twitter Ads, and other advertising platforms
  • Experience managing a budget is required
  • Demonstrated ability to develop digital media plans
  • Deep understanding of SEO principles
  • Fluent communication skills in English (Thai is an advantage)
  • Ability to manage expectation appropriately
  • Exceptional analysis and decision making, able to shift through large amounts of data to find insights and conclusions
  • Strong planning and organization skills, able to manage multiple competing deadlines while maintaining attention to detail
  • Strong teamwork, successfully engages with others to build, and maintain positive relationships
  • Proficiency with Microsoft Word, PowerPoint, and Excel
  • Ability to have evidence-based opinions and stand-up for them
  • Ability to change his/her mind when presented with new evidence
  • Exceptional quantitative reporting skills
  • Strong strategic planning abilities, command of basic statistics and testing, and presentation skills

Looking for a new challenge? Send your resume to us


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