Roojai: Your partner in simplified and affordable insurance
Roojai is a licensed insurance company dedicated to transforming how people experience insurance in Thailand. Established in 2016 as a brokerage, we now operate as Roojai Insurance PCL after acquiring FWD General Insurance in 2023. Roojai offers a range of motor and health insurance that are designed to be simple, affordable, and reliable.
Powered by continous innovation and customer feedback, Roojai is dedicated to deliver a seamless and fully digital insurance experience. Every interaction, from getting a quote to filing a claim, is designed with you in mind. Under the supervision of the Office of Insurance Commission (OIC), Roojai combines technology, reliability, and customer focus to make insurance accessible for everyone.
Our group of companies includes:
Roojai Insurance (Thailand), a full stack digital general insurance company.
Roojai Indonesia (Indonesia), an MGA focusing on general insurance products.
MrKumka (Thailand), an online comparison broker for car insurance.
Lifepal (Indonesia), an online comparison broker for general insurance products.
Our leaders
"Roojai is not only driving innovation within the industry but also enhancing the way people protect what matters most in their lives - whether it's their financial well-being, their health, or their loved ones."
Nicolas Faquet
Chief Executive Officer | LinkedIn
"At Roojai, we believe the core purpose of insurance is to empower people to live better, more confident lives by reducing risk"
Sylvain Charroin
Country Manager | LinkedIn
"We are committed to continuously developing our service capabilities and driving innovation, while also creating a happy and empowering workplace."
Gratiano Yeung
Chief Customer Officer | LinkedIn
"Efficient management enables us to keep a low loss ratio — ensuring faster claims, better service, and greater value for our customers."
Kumphaphan Kumkaew
Head of Claims | LinkedIn
"I believe insurance shouldn’t be complicated — it should be fair, transparent, and easy for everyone to understand."
Suttiwat Sangklai
Head of Product and Underwriting | LinkedIn
"With the right data and experience, we can transform insurance into something more meaningful — smarter, fairer, and truly customer-centred."
Montawan Jaroenwong
Underwriting and Product Development | LinkedIn
Vision
“We want to be the fastest growing and most advanced insurance company in Thailand by delivering innovation that exceeds customer expectations.”
Mission
“To delight customer with simple, affordable and reliable insurance, thanks to innovation and technology.”
Vehicle coverage
Our automobile insurance products range from type 1 comprehensive insurance to third-party-only type 3 coverage. Each vehicle insurance plan is tailored to fit your budget and coverage needs.
Protection coverage
We help you manage the risks that disease and accidents bring to your life and finances.
Every protection insurance product is designed to be customisable to your needs and budget.
Our road so far
2016
Roojai was founded Thailand
2022
Launched Roojai Indonesia
2023
Acquired FWD and became Roojai Insurance
2024
Acquired DirectAsia
Our achievements in numbers
#1
Most visited insurance website in Thailand
500+
Employees across Thailand
250,000
Annual customers served
2B+
Baht in written premium
3x
Best Contact Centre awardee by the TCCTA
5,000
Monthly claims handled
Our team
Our team is the secret ingredient of our success. We focus relentelessly on our customers' needs and expectations, with the clear goal of making insurance more approachable.
Meet the Roojai team
Our values
Exceed expectations
Be innovative, welcome change
Do more with less
Be engaged and driven
Be fair, be a team player
Try, learn and adapt
Get things done
Benefits of choosing Roojai
10% discount if you have a dash camera
Most providers offer a 5% discount for having a dash camera installed in your vehicle, but Roojai goes further by offering a 10% discount.
Easily claim using Roojai mobile app
Report an emergency or request roadside assistance with just a click on Roojai mobile app. You will share your GPS coordinates with us and we will immediately send help your way. You can also do a video insurance claim and be on the road in just 5 minutes.
30-minutes guaranteed arrival at the accident scene
If you need in-person support after a road accident or a vehicle breakdown, our Roojai Surveyor team will reach your location in less than 30 minutes.
24-hour roadside assistance
Roojai provides 24-hour emergency roadside assistance service throughout Thailand. By selecting this add-on service, you can be sure that you will be in good hands if your vehicle requires towing, or you need a fuel refill, faulty battery assistance, and more. An additional service to make your journeys smoother and more enjoyable.
Monthly instalment payments by debit/credit card or QR payment
Our instalment plan* allows you to pay your insurance premium in smaller, manageable payments using your debit or credit card, without affecting your credit limit. We also support QR payments for added convenience.
We offer a 10-instalment plan for motor insurance and a 12-instalment plan for accident and health insurance products.
*Instalment payment services provided by Roojai Service Co., Ltd.
12-month repair warranty
Repair your vehicle at any of our preferred garages and receive a 12-month quality guarantee. With over 1,600 garages in our network, use our garage finder to locate the nearest one.
100% money back guarantee
We guarantee that Roojai offers you the best price by using a system specifically designed for safe drivers. If you find a better price with the same coverage and terms and conditions, you are entitled to cancel the insurance policy and receive a full refund.
Cashless medical treatment with Roojai Care Card
With the Roojai Care Card, you can access medical treatment across our hospital network without any upfront payment. Simply present your ID and Roojai Care Card, and your medical expenses will be covered according to your insurance plan.*
Get in touch
We’re always happy to connect. Click below to reach our team and start the conversation.
Contact us