Digital Marketing Manager


Chonburi, Thailand


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The Digital Marketing Manager will lead the day-to-day tasks of optimizing and creating effective online advertising campaigns, including paid search, display, social media and video advertising. The person in this position must be detail-oriented, analytical, proactive, well organized, with strong written and verbal communication skills, and a desire to learn and excel. They must understand the targets and the business goals and translate them for their team.

The Digital Marketing Manager will implement and deliver digital campaigns that drive traffic and conversions to Roojai website.

The Digital Marketing Manager will be responsible for all paid digital marketing directed to our site, and will also lead SEO activities, managing internal and external parties. This position will be a key player for how we approach social media, paid search, display, and video, delivering audience growth, engagement, and traffic.

Job Duties

  • Leverage the digital media budget and resources to aid in reaching established KPIs
  • Plan and execute paid search, social media advertising, video and native advertising
  • Manage Google AdWords (Search, Display and Video), Facebook Ads Manager, Native and Bing advertising accounts
  • Test and try new and existing platform for online advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and optimize spend
  • Improve ads performance based on data
  • Plan, execute, and measure A/B testing experiments and conversion tests
  • Collaborate with internal and external teams to create landing pages and optimize user experience
  • Evaluate user experience and customer decision journey across multiple channels
  • Optimize conversion funnels
  • Support the SEO efforts
  • Collaborate with agencies and other vendor partners for content and branding strategies
  • Evaluate emerging technologies and new market opportunities
  • Manager the digital marketing team and resources


  • Bachelor’s degree in Business, Marketing or other relevant field is an advantage
  • 7+ years’ experience in online marketing, social media management and web analytics
  • Proficiency with Microsoft Word, PowerPoint, and Excel
  • In-depth knowledge of Google Analytics, Google Ads, Facebook Ads, Twitter Ads, and other advertising platforms
  • Excellent communication skills in English (Thai is an advantage)
  • Ability to manage expectation of others appropriately
  • Exceptional analysis and decision making, able to shift through large amounts of information to draw sound conclusions
  • Strong planning and organization skills, able to manage multiple competing deadlines while maintaining attention to detail
  • Strong teamwork, successfully engages with others to build, and maintain positive relationships
  • Exceptional Critical Thinking skills
  • Ability to have evidence-based opinions and stand-up for them
  • Ability to change his/her mind when presented with new evidence
  • Exceptional quantitative reporting skills
  • Strong strategic planning abilities, command of basic statistics and testing, and presentation skills
  • Experience managing a budget is required
  • Demonstrated ability to develop digital media plans
  • Understanding of SEO concepts


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